Wednesday, July 28, 2010

Fashion News Piece

Recently, Bebe launched a new collection designed by the Kardashian sisters. The collection, Kardashians by Bebe, hit stores in early February and is in its second season and doing well; so well in fact that many of the pieces are sold-out online and in stores.

The collection is sexy and the fitting jersey, which many of the pieces are made of, clings to curves embracing what the sisters are well known for. It mixes the boho of Kourtney, the edginess of Khloe with the sexiness of Kim to create a look that women everywhere want.

The tops can be worn everyday or dressed up for nights out on the town while the dresses are a little, well, dressier. Most of the pieces in the collection are black, white or army green. Cinched waists and cutouts are a prominent feature in the clothes.

Many of the pieces in the collection are one shouldered which makes wearing a bra underneath difficult, but the sisters took that into consideration during the design process and many of them have built in bras. These aren’t the flimsy built in bras that are see through, they are very sturdy making you and your girls feel secure and ready to dance the night away.

The collection has been well received by the press and even shown during New York’s fashion week. Not only are the Kardashian girls hard at work on the next season, Kim is in the process of designing an accessories line for Bebe.

Prices in the collection range from $59-$229. Unlike other collections created by celebrities that say the clothes are something they would wear themselves, the sisters are photographed everywhere in their designs.

Meg Goldman

“I didn’t get in to styling the conventional way,” Meg Goldman, stylist, said before saying anything about herself. Meg said you can either do the conventional route, which is starting as a stylist for a magazine and working your way up, or the unconventional way.

The path Meg took started with her majoring in French Literature at Cornell then picking up some summer classes at FIT. Meg’s first job was in sales at Norma Comalli which made her countless connections with stylists and even helped dress the likes of Diana Ross and Madonna. After three years at this job she started assistant styling in editorial then slowly started branching out on her own by taking clients her boss didn’t want to take on.

Meg used to work for The Daily News but now balances her work between freelancing and AOL Stylelist.

“You’re not as free as you think you are when you freelance,” Meg said. She also said it is hard to maintain work while freelancing. At times, she feels that if work is flowing in then she has to take it.

Meg said the way you present yourself is very important. It’s not just looks that are important, clients expect you as a stylist to have an opinion and to be assertive. It is also the stylist’s job to know new places to get things, preferably local because it cuts down on shipping fees.

While it is exhausting and demanding to style celebrities, Meg has done her fair share of Rolling Stone covers. She has also styled for Ladies Home Journal and Vineyard Vines which are both for the women that aren’t quite as fashion forward but still like to be in style for a fraction of the cost.

Her job at AOL Stylelist often times includes styling ‘real women’ from the office which is harder than it sounds.

“Styling takes a lot of psychology,” Meg said. Not only does she have to stick with the story, she has to make sure the first time ‘models’ not only look good but feel good about themselves.

“If I could go back and do it again, I would start out at a magazine and work my way up,” Meg said.

Wednesday, July 14, 2010

Kara Janx Profile

When Kara Janx was a young girl growing up in South Africa, she didn’t dream of being a fashion designer or a T.V. star for that matter. She didn’t plan on designing dresses for Sarah Jessica Parker or Julia Roberts. In fact, Janx received her undergraduate degree in architecture before moving to New York City. Upon arriving in the States, Janx realized her love of fashion saying it just felt right. She enrolled in fashion classes at the Fashion Institute of Technology as a part time student picking up a few night classes while still working in architecture.

Janx not only applied for Project Runway, she had to audition for it as well. She was accepted and cast on the second season of the show where she made it to the top four designers. Janx said she went into the show very naïve but it turned out to be a whirlwind marathon where she grew tremendously.

“The atmosphere is so intense. You are surrounded with these other people and fashion is all you think about, all day every day. You get to devote all your time to it. You are forced to learn and forced to think on your feet,” Janx said of her experience on the show.

It was weird for Janx to be thrown in to the spotlight. She said after the first couple episodes aired she walked out of a restaurant and was shocked when people recognized her. With the way media is growing, whether it be reality T.V. shows, blogs or social networking, people want instant gratification. They also feel as though they know people from reality shows and can go up and talk to them because the watcher views them as a friend.

“How you act on the show translates to your life and how people perceive you,” Janx said.

It wasn’t until she was seen wearing an original kimono dress on the show, that the public, media and other designers caught on. Michael Kors pointed out the dress then everyone wanted it. The press and the public jumped on board because they thought it was hot. Some people in the media, however, thought the dress would be a ‘one hit wonder’ for Janx but she proved them wrong by having a successful line, Kara Janx.

The media is a driving force behind the brand and Janx thinks the weekly circulations are the best because they show things that are more recent. She said that there could be 50 positive things said about her on blogs but it is the one anonymous commenter that says something negative that really gets to her. While bloggers find it hard to keep business and personal separate, the critics do a better job. When they dislike something, they say the collection lacks something rather than bashing the person in general.

Since the show ended, Janx has launched a successful brand whose fans include: Vanessa Hudgens, Rhianna, Selena Gomez and Bethenny Frankel to name a few. She currently resides in New York City, where her business is located, with her husband and daughter.

“My brand is fun but sophisticated. I give the pieces trendy names. When it comes to life, you have to be honest, sincere and true to yourself,” Janx said.

Alexander Koutny and Lucy Falk

I thoroughly enjoyed having Alexander Koutny and Lucy Falk. It was so interesting to see the design process for the Victoria’s Secret fashion show. Being able to see the actual transformation from the sketches, to being made, to fittings to the designs worn on the runway was very neat. However, at times it was a little hard to follow because we saw all the pictures for one step at a time and they were not necessarily in the same order so I couldn’t always remember what the sketch looked like to be able to see the whole transformation and what changes had been made.

It was very risky of them to do laser cutting, which was something they had never done before, for the fashion show. I can’t imagine putting my first attempt at anything on the runway, let alone for a show as prestigious as this one. They were very brave to attempt something like that.
While the lingerie was very flashy, and not something I would wear, it was beautiful. I can’t imagine putting in the amount of hours they did and then not even sell the piece. I didn’t know that they filmed the show twice and then edited them together. Alexander mentioned how fragile some of the pieces were, I can’t imagine how the garments survived being ripped and thrown off in a hurry two times.

It is very exciting that Alexander and Lucy have been asked to design again for the show. It is interesting how the two are able to work together yet have such different systems and technique.